The Reach

Following is just one example of many that shows our ability to consistently build and extend a client's brand in the marketplace.

For our client, The Reach—Gateway to the Hanford Reach National Monument, we were hired to help develop and promote awareness of the new interpretive center currently under construction at Columbia Point South in Richland, Washington. Working closely with Riverside Consulting, the Project Manager overseeing design, development, construction and fund raising for the interpretive center, WinSome Design was able to quickly create a series of rich, colorful marketing materials to extend The Reach brand.

Our design experience combined with a vast knowledge of products allowed us to create newsletters, unique program materials, print collateral and the web to further brand The Reach in the marketplace. Highlighted projects here include stationery; a full color fold-out brochure with inserts; an Introduction Book that includes renderings of the interpretive center and digital images of the exhibit designs; and an introductory website.

Media kits with educational materials were developed to further educate Board members and the community about the project. An embossed presentation folder holds monthly newsletters; a comprehensive quick-fact sheet; "Did You Know" rack cards designed to give small glimpses of unique project details; and an Annual Report of Growth and Progress.

Community presentations to local and regional stakeholders necessitated the creation of a traveling display system and a customizable PowerPoint presentation. As a result, these materials have allowed The Reach to make presentations to further educate the public, resulting in increased funding for the project. All of the projects seen here, in addition to many others for The Reach, were created in less than nine months.

WinSome Design is expert at extending image and brand for the clients we serve. We mix existing content with our design abilities to meet the goal of the project and formulate products to present companies at their best. In the case of The Reach, they had only a logo, renderings and exhibit images to build from. The Communications Director for The Reach—a writer by trade—along with a gifted local photographer with extensive knowledge of the National Monument, worked closely with us to build consistent, easily recognized visuals that resulted in beautiful presentation pieces.

In the two years that we worked with The Reach, we designed and produced more than 50 printed and internet pieces that set the tone and created the mood for this incredible community project.